TRANSCRIPT:

Hi everyone. This is business coach Anthem Salgado representing Art of Hustle and I am making this video from on the road. Today, we will be talking about the dual function of marketing.

Now a lot of times we recognize that the value of marketing is to attract new clients or to create more audience engagement, etc.

“Creating business … creating successful business … creating successful life within your business.”

Sometimes organizations, companies, or even individuals who are small business owners will say, “Well I don’t really need marketing right now cause business is going well. If anything, I can’t really take on any more new clients or customers,” so people will think, “Well, let’s not do any marketing right now. Instead, let’s focus on something else.”

“Marketing is not just to attract new clients and customers.”

And often times, that something else will have to do with operations, how to work more congruently with one’s values, live life in more balance, et cetera, et cetera, all the other things that are important to creating business and creating successful business and creating successful life within your business.

“Master your narrative.”

What I want to point out though, going back to marketing, is that it’s not just to attract new clients and customers. One of its major functions, at least the way that I teach it and train all of my own clients is that it is about mastering your narrative, telling a very compelling and very powerful story.

“You are not just marketing to you audience, you are also marketing back internally to yourself and to your team.”

That story when you speak it is not just a one way sort of directional sound, it also goes back the other way to the speaker. When you are telling your story, when you are in effect doing effective marketing, you are not just marketing to you audience, you are also marketing back internally to yourself and to your team if you have employees so that would be a really important thing to consider.

“It’s also so that you can be more clear, more articulate about what it is you’re doing, why you are doing it, what your values are.”

When you are thinking about marketing, it’s not just to attract new clients and new customers and to gain new business. It’s also so that you can be more clear, more articulate about what it is you’re doing, why you are doing it, what your values are. It’s also an internal marketing mechanism and that is true even if you are a company of one so particularly important for those of you who are solopreneurs. Don’t skip out on your marketing even if you feel like you’re really busy and you can’t stand to do any more work.

“Don’t skip out on your marketing even if you feel like you’re really busy and you can’t stand to do any more work.”

The other very powerful function of marketing is to make sure that you really understand what it is you’re doing, why you are doing any of it. When you get to really refine that vision for your audience and also for yourself, you get to make decisions a little bit more intelligently and therefore grow your company in a way that makes the most sense for you and your particular niche, so that’s something to keep in mind.

“Make decisions a little bit more intelligently.”

Marketing has a dual function when you think about it as narrative, as story. It’s also vision-making so it goes out but it also goes back inwards and that’s something I really want you to understand. A lot of people don’t think about that and they miss out on those benefits so consider that, work on your marketing externally and internally.

“It’s also vision-making.”

That’s all I got for you right now. I hope everybody is doing well. Meanwhile, take care of yourselves and rock rock on.

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